About Stitch & Story

In February 2012 Jennifer Lam noticed that crochet and knitting skills were being lost to our modern generation. Together with her business partner Jen Hoang, they set out to inspire a new generation of people to learn how to knit...in a stress free way! 

In a bid to reach more people than they could with their face to face workshops in London, they designed their ‘workshop in a bag’ knitting kit prototype and that was how Stitch & Story was born! Stitch & Story’s motto is “crafting made simple”.

We love how these kits include everything you need to learn a new skill & create a beautiful gift for either yourself or a friend.